Card #130 · Klaviyo Integrations
Email deliverability and DMARC/SPF authentication issues
Merchants are experiencing issues with emails failing DMARC, SPF, and DKIM checks, leading to high spam rates. There is confusion regarding why some accounts maintain inbox placement despite technical flaws while others are heavily penalized by filters.
Pain score
0.52/ 1.00 · weighted product of four components
Reach0.40distinct authors (log-normalized)
Recency0.82freshness decay, half-life months
Engagement0.79upvotes + comments, normalized
Monetization0.50willingness-to-pay cues in evidence
§ Evidence — 1 verified quote
some emails are going out form Microsoft and those are not passing any DMARC/SPF/DKIM correctly.
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