Card #3328 · Klaviyo Integrations
Revenue discrepancy between Klaviyo and commerce backend
Merchants are experiencing significant gaps where Klaviyo reports higher revenue than their store backend. This discrepancy persists even after adjusting attribution windows and verifying server-side integrations.
Pain score
0.46/ 1.00 · weighted product of four components
Reach0.50distinct authors (log-normalized)
Recency1.00freshness decay, half-life months
Engagement0.14upvotes + comments, normalized
Monetization0.50willingness-to-pay cues in evidence
§ Evidence — 3 verified quotes
klaviyo is reporting different revenue than our store backend, and i went down a rabbit hole that i'm still in.
klaviyo's attributed revenue for our last campaign was around 22% higher than what our commerce backend shows for orders placed in the same window.
klaviyo's identify-on-order fires on placed-order and never gets the reversal when an order gets cancelled, refunded, or disputed, so klaviyo's revenue ledger keeps everything won while your commerce backend correctly subtracts.
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