Card #1189 · HubSpot App Marketplace
Severe drop in email deliverability and click performance
We are experiencing a massive collapse in email open and click rates compared to other platforms like MailerLite, despite using our existing audience. This performance drop is causing a real business impact as email is a major revenue channel for us. We are seeing a material difference in actual traffic via Google Analytics, and HubSpot support has only provided generic advice.
Pain score
0.57/ 1.00 · weighted product of four components
Reach0.32distinct authors (log-normalized)
Recency0.63freshness decay, half-life months
Engagement0.91upvotes + comments, normalized
Monetization1.00willingness-to-pay cues in evidence
§ Evidence — 4 verified quotes
we’ve seen performance collapse compared to what we get on MailerLite and other platforms.
The biggest concern is the continued drop in real clicks and downstream traffic.
This has been a painful experience because email is a major revenue channel for us, and the performance drop has had a real business impact.
The support we received was generic — things like using personalization tokens, changing the greeting, or adjusting the from-name.
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