Card #1310 · HubSpot App Marketplace
Ineffective contact deduplication and unique identifier constraints
Merchants are struggling with the creation of duplicate contact records during form submissions, Salesforce syncs, and Facebook Messenger integrations. There is also a critical limitation where HubSpot prevents the creation of new contacts sharing a generic role-based email address, leading to a loss of historical data if old contacts are deleted.
Pain score
0.72/ 1.00 · weighted product of four components
Reach0.82distinct authors (log-normalized)
Recency0.88freshness decay, half-life months
Engagement0.87upvotes + comments, normalized
Monetization0.50willingness-to-pay cues in evidence
§ Evidence — 4 verified quotes
Hubspot won’t let me have two contacts with the same email address but if we delete Dave Smith as a contact, my understanding is that we would also loose all of the historical emails and information that is tied to the Principal@school address
every time a new lead comes in via messenger that 2 contact records are created for the same person
It seems that for every contact, Salesforce has created three additional duplicate contacts.
when contacts are created through a form submission, HubSpot is still creating duplicate contact records with the same mobile number initially.
Comments are a Pro feature — join the conversation, share what you've shipped, hear what others are building.
Upgrade to Pro