Card #2451 · Shopify App Store
High drop-off rate between Add to Cart and Initiate Checkout
We are experiencing a significant leak in the funnel where over 70% of users drop off after adding products to the cart but before initiating checkout. This is likely caused by a lack of trust, surprise shipping costs, and currency mismatches for international customers.
Pain score
0.56/ 1.00 · weighted product of four components
Reach0.40distinct authors (log-normalized)
Recency0.73freshness decay, half-life months
Engagement0.36upvotes + comments, normalized
Monetization1.00willingness-to-pay cues in evidence
§ Evidence — 3 verified quotes
The 70% drop between Add to Cart and Initiate Checkout is your biggest signal.
The 70%+ drop from add-to-cart to initiate checkout is the part I would focus on first.
Your biggest leak sounds like trust and total cost clarity between Add to Cart and checkout.
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