Card #2552 · Shopify App Store
Google Merchant Center product and store disapprovals
Merchants are experiencing persistent rejections from Google Merchant Center despite following guidelines. Issues include vague "Website needs improvement" errors and invalid barcode rejections that prevent products from appearing on Google Shopping.
Pain score
0.15/ 1.00 · weighted product of four components
Reach0.32distinct authors (log-normalized)
Recency1.00freshness decay, half-life months
Engagement1.00upvotes + comments, normalized
Monetization0.50willingness-to-pay cues in evidence
§ Evidence — 2 verified quotes
My store keeps getting limited visibility / disapproved with the reason: “Website needs improvement”
it keeps giving us the same error on ALL our products: “Bar code isn’t valid”
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