Card #2646 · Shopify App Store
Low conversion rates despite high traffic from TikTok ads
Merchants are experiencing a significant gap between high visitor traffic driven by TikTok ads and actual sales or add-to-cart actions. They are frustrated by the lack of conversions and are questioning if their store setup, checkout process, or targeting is the cause.
Pain score
0.81/ 1.00 · weighted product of four components
Reach0.63distinct authors (log-normalized)
Recency1.00freshness decay, half-life months
Engagement0.94upvotes + comments, normalized
Monetization1.00willingness-to-pay cues in evidence
§ Evidence — 3 verified quotes
I’m getting 1 sale per 1/2 days since I’ve started posting ads on tiktok. Only 39 for 99 customers have decided to finish check out.
I have had well over 600 visitors from tiktok ads in the last 14 days but not a singular purchase.
I’m getting around 100–130 visitors per day from the ads with a €30 budget, but no one is adding anything to the cart, which is really frustrating.
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