VettedGaps

ActiveCampaign Apps & Integrations

Marketplace · 10 pain cards
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Sample from ActiveCampaign Apps & Integrations

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69
Marketers waste days on ambiguous approval processes with no clear decision-maker

We spend more time waiting for approvals than creating content.

Most approval lists I see are just everyone who might have an opinion. And because there's no difference between "I need your input" and "I need your sign-off", everyone behaves like they have veto power. So you get eight people commenting, half of them on things that aren't their call. Then, the person who made the asset has no way to tell which comments are mandatory and which are preferences. That ambiguity is where the days go.

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