VettedGaps

Braze Technology Partners

Marketplace · 21 pain cards
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Sample from Braze Technology Partners

1 of 21 pain cards, shown in full — score, summary and a real quote from the thread it came from.

79
Email marketers can't trust open rates inflated by Apple MPP and security scanners

We can't rely on open rates anymore because Apple Mail Privacy Protection pre-fetches tracking pixels for 30-50% of our lists, and corporate security filters d…

Apple MPP pre-fetches the tracking pixel for a large share of your list (often 30-50%+ on B2C-heavy lists), corporate security filters do the same, so a big slice of "opens" are machines, not people.

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17 posts
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