VettedGaps

Typeform Connect

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77
UX researchers can't trust AI-moderated interviews for deep insights

We're finding that AI-moderated interviews fail to capture the depth we need.

“I’ve tried it from Kantar and Ipsos, it’s BAD…. Really bad. Transcript pattern recognition, fairly good. But there were opportunities to dive deeper into questions that a human would ask “what do you mean by that.” Body language or facial cues are where AI moderation fails IMO.”

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