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Shopify merchants lose money running too many ads on a small budget

.29
Demand — how loud & how many (score)
Willing to payExplicit
Momentum (7d)▼ 0.9%
Cluster60 posts · 57 people
MarketplaceShopify App Store
Updated1d ago
The story

The pain

We thought more ad creatives meant more chances to win, so we kept making more. But with 40 ads running on a limited budget, each ad gets barely any spend, Meta can't learn from the data, and our CPA keeps climbing. We were just making noise, not testing. Cutting down to a few winning ads and concentrating the budget dropped our CPA by 34%.

Evidence

What people said · 60 complaints, 57 people

meta is not smart enough to figure out 40 ads on a budget that can’t feed all of them. each ad was getting like $8/day. that’s nothing. not enough purchases to learn from. not enough signal to build an audience. meta was basically just randomly showing stuff to random people and charging me for the privilege.
RedditHot-Combination-8983Sep 7
cut it down to 6. kept the ones with the best thumb stop rate. killed everything else. didn’t shoot anything new. didn’t change the offer. didn’t touch the landing page. CPA dropped 34% in six weeks.
RedditHot-Combination-8983Sep 7
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Under the hood

Score breakdown

Reach
how many people
1.0
Recency
how fresh
.78
Engagement
upvotes & replies
.94
Willingness to pay
people said they'd pay
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