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UX researchers can't trust AI-moderated interviews for deep insights
.77
Demand — how loud & how many (score)
Willing to payImplicit
Momentum (7d)▲ 308.5%
Cluster53 posts · 48 people
MarketplaceTypeform Connect
Updated3d ago
The story
The pain
We're finding that AI-moderated interviews fail to capture the depth we need. The tools miss opportunities to probe, respondents don't take them seriously, and the output is surface-level at best. This undermines the quality of our research and makes it harder to justify the investment to stakeholders.
Evidence
What people said · 53 complaints, 48 people
I’ve tried it from Kantar and Ipsos, it’s BAD…. Really bad. Transcript pattern recognition, fairly good. But there were opportunities to dive deeper into questions that a human would ask “what do you mean by that.” Body language or facial cues are where AI moderation fails IMO.
I might be bias, but AI moderation is just not it if you are trying to get deep. Surface level questions sure; no one will be emotionally invested when answering questions asked by a robot.
The truth is, people react differently to people asking questions and AI. Depending on the questions you seek to ask, ai qual can help, but in my experience, respondents don’t take it as seriously as they feel they aren’t being taken seriously because you had a robot ask them questions.
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